Most folks are eager to do business with someone they can relate to—someone they know, like, and trust. Thus the critical need for building relationships in Network Marketing. That's where you come in. On social media, your mission is to be that go-to guy or gal, the one who knows their stuff and can help others hit their goals. When you nail that, you're not just a name on a screen; you're the person they believe can help them live their dream life. And when that happens, they're all in.

Most people want to do business with people they know, like, and trust. They want to work with someone who is knowledgeable in their field and who can help them achieve their goals. Your job is to position yourself in such a way that your target market/ audience perceives you to be a leader in your field. This will generate credibility, trust and a belief that you can help them hit their goals. Which means they will see you as someone who can help them live the life they dream about, and when that happens, they will join you.

The fact is that people really do join people and not companies. That's why the companies pay us to gather customers and reps for them. So don't market your company upfront. Instead, focus on building relationships and the value you offer. Focus on how you can help your audience/ target market accomplish their goals and live their dream lifestyle. When you do this, you’ll be far more likely to attract new clients and grow your business.

One of the gurus in the industry, Bob Heilig, uses the analogy of an infomercial. If you're channel surfing, are you gonna stick with the channel that's running the same old infomercial on loop? Heck no. You want variety, something that grabs your interest. That's what social media is—a stage for your own reality show. Don't turn it into a never-ending infomercial about your products or services. Spice it up with content that your audience will find valuable and interesting.

Share helpful and inspiring content as much as possible. To build that relationship in network marketing and help your target market/ audience get to know you, share stories of how you've helped other people with similar challenges or dreams. Tell how you overcame different challenges in building your business. Or how you're using your business to overcome personal challenges.

Don't forget to be personal too. You don't have to tell them everything about your life but let them in enough that they can relate to you and connect with what makes you who you are. Share some fun facts and hobbies as well as any personal successes or struggles that may be relevant to the topic at hand. People will appreciate your transparency and this will help build a loyal following that will continue coming back for more valuable

And let's not forget, social media is a two-way street. It's not just about you broadcasting to the world; it's about engaging with your peeps. Start conversations that make people think. Find out what their big dreams are and how you can be a part of making them come true. Show genuine interest, offer a helping hand, and cheer them on. That's how you build relationships that turn into business opportunities.

So here's the deal: By consistently showing up as the valuable, trustworthy guy or gal you are, you'll become the authority in your field. You'll start attracting folks who see you as more than just another marketer, but as a trusted advisor who can help them live the life they've been dreaming of.

So what are you waiting for? Get out there, start building those relationships, and watch your home business soar. Good luck, my friend!