Building Your Twitter Audience

I’ve been spending more time on Twitter lately, using it to develop an audience of Followers and to generate leads. One of the tools I’m using to help me grow that audience is Crowdfire. Crowdfire is a tool that lets you track unfollowers (people who have stopped following you), track followers and target new people who might be a fit for you and become followers.
You can use Crowdfire on either desktop or mobile. My primary use of Crowdfire is to track unfollowers and to quickly and efficiently develop a targeted audience of followers. In this how-to I’ll show you how I use Crowdfire and how you can, too.
So for desktop, go to crowdfireapp.com or search for crowdfire at the Google Play store or Apple’s App Store.
The app will ask you to log in with either Instagram or Twitter.

Crowdfire will then ask you to authorize it.
Once it has access to your account, Crowdfire will provide you with a breakdown of who you follow and who follows you. This screen shows accounts I follow, who are not yet following me. Tracking unfollowers lets you keep the ratio of follows to unfollows in balance, as Twitter limits the number of accounts you can follow based on how many accounts follow you. If you want to unfollow any of these people, all you have to do is click on the pink circle.
Likewise there is a Fans tab that shows you accounts that are following you, which you are not yet following. Simply click on the green circle to start following these folks.
This is good for tracking unfollowers and followers. The real power in Crowdfire comes to play, though,  when you use the Copy Followers and Keyword Follow tools.
To access either, just click on the links on the left hand menu.
The Copy Followers tool lets you enter any Twitter handle and it will provide a list of that handle’s followers. So if you search for people or companies that your target market is likely to follow, you will have a list of people predisposed to appreciate your message and what you have to offer.
For example, you could pull up the followers of Robert Kiyosaki (Rich Dad, Poor Dad). These folks are interested in business, wealth building and self-improvement. Click on the green circles to start following them. I generally add about 500 people per day that I follow. When they get the notification that you are now following them, many of them will take a look at your profile and decide whether you are someone they want to follow back. This builds your audience with targeted people predisposed to your message.
As you send out tweets and information, and interact with theirs, some of them will raise their hand and become leads for your business.
It’s the exact same with Keyword Follow. You just enter a keyword or hashtag that your target audience might search for.
Again, this gives you a group of targeted people who are predisposed to want your message.
After following all these folks, what next?
As I said, many of them will follow you back. But what about those that don’t?
I usually give about 5 days’ lag between following and unfollowing. About twice per week, I go to the unfollowers tool and delete about 750 nonfollowers. Tracking unfollowers and deleting them keeps my account balanced which is important to Twitter. It also opens up room for me to keep the cycle going and adding new folks to follow, which in turn builds my following.
So that’s the basic how-to for using Crowdfire for tracking unfollowers, tracking non followers and finding targeted people to build an audience. It takes me less than an hour per day to run the whole system, and I’m currently adding between 50 and 100 followers per day.
Give it a try and see how it works for you.
 

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steve@stevenorris.biz