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It seems like the "Opportunity of a Lifetime" pops up about every other day in the network marketing world. But from among all the available options, how do we go about choosing a network marketing company? 

Choosing a network marketing company is a bit like being a venture capitalist. Except instead of plunking down millions of dollars, you invest your time and energy. Which means you're investing something more valuable. 

We're building a network marketing business so we can build wealth, find that missing comma and have a worry-free retirement. Once we're over 50, there is less room for mistakes. Picking the wrong company means we might need to rebuild if it blows up.

But whether you're putting in time or money, the principles of smart investing apply just the same.

So let's take a look at how you can make a smart pick when choosing a network marketing company.

The VC Mindset: Not Just for Wall Street

Venture capitalists invest in companies before they hit the big time. They're betting on potential, often with limited information to go on. 

Sound familiar? 

That's pretty much what you're doing when you join a network marketing company.

So here's the million-dollar question: How do you pick a winner when there's no guarantee?

Bet on the Jockey: The Distributor-Focused CEO

In the world of VC, there's a saying: "Bet on the jockey, not the horse." In other words, focus on leadership. 

For choosing a network marketing company, we're looking for a CEO who's distributor-centered. But what does that mean?

A distributor-centered CEO understands that their success is tied to your success. They're not just looking to pad their own wallet; they're genuinely invested in helping their distributors thrive. Because it's the distributors, the sales force who really build the business.

How can you spot one? Look for leaders who:

person helping anther person upa mountain
Regularly communicate with distributors
Implement policies that benefit the sales force
Reinvest in training and support systems

If you're looking at a new company, then you want to find out if the CEO was this type of leader in past ventures. Because if (s)he didn't treat distributors as the most important part of the business last time around, (s)he is really  unlikely to be that person this time around, right?

The Drive to Succeed: Big Hairy Audacious Goals

Great leaders are driven by what Jim Collins calls a "Big Hairy Audacious Goal" or BHAG. It's not just a mission statement, mission statements are common and usually boring.

A BHAG is the thing that gets that CEO out of bed in the morning. In network marketing, a strong BHAG can inspire the entire organization.

For example, a CEO might have a goal to revolutionize health supplements or to create the most user-friendly beauty product line in the industry. These aren't just lofty ideas; they're the fuel that drives innovation and growth.

Do Your Homework: Research is Key

Before you jump in, take some time to do your research. 

Google the CEO's name. 

Read articles in business magazines. 

What's their reputation in the industry? Are they known for integrity and innovation, or are there red flags popping up?

In the age of information, ignorance is a choice. Use the resources at your fingertips to make an informed decision.

Track Record: Actions Speak Louder Than Words

view from behind runner taking off from blocks on running track. Morning sunlight showing from the right

While past performance doesn't guarantee future results, it's still a good indicator. People and their companies usually behave in the future the way they have in the past.

If you're looking at a going concern, look at the company's growth over time. Is it consistent?

How about their compensation plan – does it seem fair and sustainable? A good company will be transparent about their numbers.

If you're looking at a new company, the leadership team is really the only thing you have to go on. When you look them up, are they the good guys? Do they have a reputation for taking care of their people or over-promising? Did they change or abandon their compensation plan to the detriment of their distributor force?

Products Matter: Quality and Demand

At the end of the day, you'll be selling products. 

Are they something you can believe in? 

Do they perform as claimed?

Would you buy them as a customer even if there were no compensation plan attached?

Is there a genuine market demand? 

The best leaders in the world can't compensate for subpar products.

The Bottom Line

Choosing a network marketing company is a big decision. By focusing on leadership, doing your research, and evaluating the company and its products, you can make a choice that aligns with your goals and values.

In the end, you're not just joining a company; you're partnering with a leader and a vision. Make sure it's one you can stand behind. After all, your success depends on it.

Are you watching your retirement dreams slip away? Even if you're over 50, it's not too late to secure your financial future. Don't let another day pass without taking action.

Download my free guide, "It's Not Too Late to Get Rich: The Missing Comma Approach to Late-Stage Wealth-Building," and discover:

• How to assess your current financial situation (and why it's crucial)
• Strategies to eliminate debt and optimize your budget
• Smart investing techniques for late starters
• Ways to accelerate your wealth-building journey
• The million-dollar mindset that turns financial dreams into reality

Don't settle for a retirement filled with financial stress. Take the first step towards finding your "missing comma" today. Click below to download your free guide and start your journey to a comfortable, secure retirement.

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It's never too late to take control of your financial future. Your million-dollar portfolio is waiting – let's go find it together!

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Steve Norris
Steve Norris

Looking for the comma that's missing from your retirement accounts? So was I. Together, let's fix that. We'll build cash flow through a side-business, use that money to invest and create wealth and build a legacy for our families.