The Rules Are Different for CEOs

Let’s be honest—age seems to work differently depending on who you are.

Warren Buffett retires at 94

If you’re a CEO, nobody bats an eye when you keep working into your 70s, 80s, even 90s. Fred Smith, founder of FedEx, is 80 and still at it. Tim Cook turns 65 this year, and there’s no talk of Apple pushing him out. And Warren Buffett’s been running Berkshire Hathaway into his 90s and only just now planning to retire.

We admire these leaders. We praise their wisdom, experience, and staying power. No one doubts they’re still at the top of their game.

But If You’re Not in the Corner Office…

For the rest of us? It’s a different story.

We’ve been fed this idea that if you work hard, stay loyal, and do things “the right way,” the company will return that loyalty.

But they don’t.

For most of us mere mortals, once you hit your mid-50s, you’re not just capped out—you’re already being shown the door.

My Wake-Up Call

I’ve seen it firsthand. I took early retirement a few years ago so I could move out of state and help one of my kids through a rough patch. When things got settled and I returned home, I was ready to get back to work. I had decades of experience, a solid track record, and plenty of energy left.

You know how many interviews I landed for roles I was clearly qualified for?

One.

Didn’t matter what I knew or what I’d done. I’d aged out of the system.

The Numbers Don’t Back It Up

And that’s nuts—because the data says otherwise.

Studies show productivity increases with age in knowledge-based work. And it’s not just white-collar jobs. In the trades, older guys often work circles around the younger ones. They’ve seen more, solved more, and know more ways to get things done.

And stamina? Sure, some men slow down. But not all. I know a farmer who’s still in the field every day at 93. He rolled a tractor not long ago, and the only thing he hurt was his pride.

Older workers bring loyalty, deep experience, and insight you can’t teach. Teams with a mix of ages consistently outperform the rest.

What’s the Smart Move? Fire Yourself.

Corporate America isn’t going to change. They’re too busy cutting payroll to juice next quarter’s numbers—or figuring out how to replace you with AI.

man packing up his desk after quitting job

So what’s the smart move?

Stop waiting for them to come to their senses—and start building something of your own.

You don’t need a fancy title or a team of ten. You just need a business that works for you. One that pays you, keeps you sharp, and puts you back in control.

That’s what I mean when I say: be the CEO of you.

You’re More Qualified Than You Think

If you’ve spent your life working, raising a family, solving problems, and figuring things out as you go, you’ve already got what it takes. The challenge is shifting your mindset and getting started.

That’s why I created UnFck Your Retirement. It’s a straight-talking guide for men like us—men who realize the system we were handed isn’t built for our kind of finish. It walks you through a simple framework to build cash flow from home using skills you already have.

No fluff. No hype. Just a solid plan.

You don’t need to grind 12-hour days or become a social media guru. You just need a little direction—and the willingness to trust yourself again.

You’re Not Done. Not Even Close.

I’ve been there. I know what it’s like to hit a wall in the job market and feel like the options are drying up.

But here’s what I also know: you’re not done.

Not even close.

You still have time. You still have fight.

If you’re ready to take back control, grab your free copy of UnFck Your Retirement right here:
👉 https://unfckyourretirement.com

Let’s build something that belongs to you.


Steve Norris
Steve Norris

Looking for the comma that's missing from your retirement accounts? So was I. Together, let's fix that. We'll build cash flow through a side-business, use that money to invest and create wealth and build a legacy for our families.