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I've spent the last 20 years managing and owning convenience stores across the Pacific Northwest, building teams and watching the industry evolve. But like many of us, I realized something important as retirement approached: the traditional path wasn't going to give me the future I wanted.
Despite playing by the rules—working hard, saving, investing—market crashes and my own inattentiveness left my retirement savings missing a crucial comma. I was on track for the "40-40-40 plan": working 40+ hours weekly for 40+ years, only to retire on 40% of my income. That wasn't going to cut it.
My entrepreneurial self started early, from selling greeting cards door-to-door at age 12 to flipping houses and running a novelty distribution business. These side hustles taught me valuable lessons, but I wanted something more sustainable and location-independent.
That's what led me to network and affiliate marketing. After investing considerable time learning the ropes—making mistakes, embarrassing myself, and yes, banging my head against a few walls—I discovered something exciting: you can build a substantial income from home without working full-time hours. Better yet, you can do it by following a proven system rather than reinventing the wheel.
Today, I live in Caldwell, Idaho with my wife Cindy (my partner of 37 years), one of our daughters and two of our grandkids. When I'm not working on the business, I'm probably thinking about my next round of golf or this year's garden.
My goal is simple: share what I've learned to help others avoid the mistakes I made. Through this site, I'll provide:
Yes, I'll occasionally offer products or services—I am a marketing guy, after all. But my primary focus is delivering genuine value. I believe in the "Show People You Can Help Them By Actually Helping Them" approach.
Whether you're looking to escape the 24/7 grind, build a retirement-saving side hustle, or create complete financial freedom, I'm here to help you get there faster and smarter than I did.
Want to stay connected? Sign up for my newsletter for weekly insights and strategies. And who knows? Maybe we'll end up playing that round of golf together somewhere warm and sunny.
my proven system
"The fastest way to double your income is not to make twice as much at work but to start a second source of income in your free time."
- Steve Siebold
self-made millionaire and author of "How Rich People Think"
A Great Place To Start
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