Steve Norris

Great to meet you!

It's Not Too Late to get rich.

Let's make that happen for you.

Turn Experience Into Income:
Follow a Path That's Already Working


Can we talk?

 Most of us thought we’d be further ahead by now.

I’m 66. I worked hard, played by the rules, and still came up short. If you’re anything like me, you’re realizing the system we were told to trust just doesn’t work anymore. 

Wages stagnated. Costs exploded. And that retirement plan is looking more like a fairy tale than a future.

My story’s probably a lot like yours. I ran businesses in the convenience store world for decades—hiring, firing, stocking shelves, and solving problems. I invested in real estate. Took the courses, used the leverage, and thought I had it figured out. Then 2008 reminded me that borrowed money can cut both ways.

And that “set-it-and-forget-it” retirement account? Turns out, forgetting was expensive. The savings never caught up with the timeline.

But I’m not here to complain. I’m here because I found another way.

Steve Norris

The Journey to Something Better

When I realized time was moving faster than my retirement account balnce was, I got serious about building real income online. 

Something I could build part-time but scale over time.  Something real.

A way to create income I could count on—even if (when, really) the stock market tanked again.

I studied direct marketing. I built digital skills. I discovered network and affiliate marketing the right way—using systems, content and a smidge of hustle.

And I started making money.

That’s when it clicked:
You don’t need $2 million in a 401(k) if you can build $5,000/month in income from home.

So now, I help other guys do the same.

What I Do

I help men in their 50s and 60s build smart, sustainable home businesses that generate dependable cash flow. Businesses that fit your life—not take it over. Businesses built on skills and systems, not spammy sales tactics.

Through MissingComma.com, I share:

Practical strategies to grow online income without working 24/7
The real talk on retirement, investing, and inflation (I lean Austrian, if you're curious)
A supportive community of men who’ve decided to take control instead of crossing their fingers

Yes, I’ll offer tools, resources, and affiliate programs. But my job is to help you win first.

Steve Norris

Who I Am

I live in Caldwell, Idaho with my wife Cindy—my partner for 37 years. One of our daughters and two grandkids are under our roof, which keeps things lively. I garden a little, golf when I can, and read a lot about economics, business, and what’s next.

I’m not a guru. I’m a guy who figured some things out later than I wanted—but still in time to make a difference.

So if your retirement plan is looking more like a question mark than a finish line, you’re not alone. 

You’re not broken. The system is.
But there’s still time to fix it—if you’re willing to build something new.


Want to stay connected? Sign up for my newsletter for weekly insights and strategies. And who knows? Maybe we'll end up playing that round of golf together somewhere warm and sunny.

Is This for You?

If you’re looking for a magic pill, hate learning new things, or think you can win without helping anyone else win…
This probably isn’t going to work for you.

But if you’re…

Tired of trading hours for dollars and wondering how the hell you’re supposed to “retire” on what you’ve saved

Someone who’s tried a few side hustles but got burned out by tech confusion or pushy nonsense

A guy who wants to build something real, without starting from scratch

Ready to take small, consistent action—even if you don’t feel “ready”

The kind of person who values people over transactions

Then you’re in the right place.

Start HereDownload the Free Guide: "UnF*ck Your Retirement"

Let’s build the income you wish you had 20 years ago. Better late than broke.

"The fastest way to double your income is not to make twice as much at work but to start a second source of income in your free time." 

- Steve Siebold

self-made millionaire and author of "How Rich People Think"

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Stop Trading Your Life For a Paycheck

When There's an Army of People Ready to Buy What You Promote.

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