It might have been from Jim Rohn that I first learned of the Law of Averages for Network Marketing. In his audio, “Building Your Network Marketing Business” he states that if you do something often enough a ratio will appear.
You can then use that ratio to help determine the activity you need to perform in order to reach your goal.
Determine Your Ratio
Let’s say that you invited 100 people to take a look at your opportunity and 30 of them said “yes”. This would give you a ratio of 100:30 or 10:3 for inviting.
So on average, if you invite 10, 3 will say yes.
Not necessarily 3 out of every 10, but it will average out.
Now you would know how many people you need to invite to get X number of people to see your presentation.
You’ll also have a ratio for how many people join after seeing the presentation, how many become customers and how many get serious about building a team.
Set Goals
With this knowledge you can set activity targets to match your production goals.
It will also serve to remind you that the “no” responses you get from people are something you must encounter on your way to the “yes” responses you’re looking for. Makes it easier to take the no’s when you understand they are simply a part of the game.
Starting today, track your activity numbers.
How many people do you connect with? Of those, how many do you invite? Out of the people you invite, how many agree to see a presentation? How many of those move forward and become customers or business partners?
Track your numbers. Develop your ratios.
Use them to reach your goals.
As your skills improve, and they will with practice, recalculate your ratios and adjust your goals.
And whatever you do, stay in the game long enough to let the Law of Averages work for you and to help propel you to your desired outcome.
I’m rooting for you.
